Pedro Dias is the new CEO of ALD Automotive in Bulgaria


ALD Automotive – the leader in the operational leasing industry in Bulgaria, announces the appointment of Pedro Dias as Chief Executive Officer of ALD Automotive in the country. Mr. Dias would lead the company starting from 1 September 2020, succeeding Olena Tymofiyiva who was appointed Chief Executive Officer of ALD Automotive in Hungary

Pedro Dias has extensive 25 years of experience in the automotive industry that will bring substantial value to the development of the company in Bulgaria. During the last 18 years he was developing within ALD structure in different roles in the Sales, Marketing and Partnership fields. Before the appointment as a CEO of ALD Automotive in Bulgaria, Pedro Dias was International Key Account Manager for ALD SA.

“I am excited about joining the company in Bulgaria and looking forward to continue the successful development of the company. My main goal will be to strengthen further the leading position of ALD Automotive in Bulgaria, while supporting our customers in the process of going through the economic challenges in these very unusual times. We are going to continue to develop our offer to the market in the country with innovative solutions to meet in the best possible way the needs of the local and international customers“, said Pedro Dias, the new CEO of ALD Automotive Bulgaria.

Short Bio, Pedro Dias

Pedro Dias began his career in 1995 at Opel as a Sales, Finance & Insurance Manager before moving to Multirent, a national leasing provider, in 2001 as a Sales Consultant. He joined ALD Automotive in Portugal in 2002 as a Sales executive for both corporate and retail sales and went on to become Marketing and Partnerships Director in 2008 in charge of business development, strategic sales and private lease implementation. In 2018, Mr. Dias was appointed Senior International Key Account Manager for ALD.

He holds a bachelor’s degree in Marketing from the Instituto Português de Administração de Marketing (IPAM) and a master’s degree in Business Administration (MBA) from ISEG - University of Lisbon.



ALD Automotive
ALD Automotive is a global leader in mobility solutions providing full service leasing and fleet management services across 43 countries to a client base of large corporates, SMEs, professionals and private individuals. A leader in its industry, ALD Automotive places sustainable mobility at the heart of its strategy, delivering innovative mobility solutions and technology-enabled services to its clients, helping them focus on their everyday business.

With 6,700 employees around the globe, ALD Automotive manages 1.78 million vehicles (at end-March 2020).

ALD is listed on Compartment A of Euronext Paris (ISIN: FR0013258662; Ticker: ALD) and is included in the SBF120 index. Société Générale is ALD’s majority shareholder.

ALD Automotive EOOD
Present on the Bulgarian market since 2014, ALD Automotive is the subsidiary of Société Générale Group and the ALD Automotive Group. The company provides full service operational leasing by ensuring financing and a complete range of management services for vehicle fleets.

ALD Automotive is among the leaders of the leasing market in Bulgaria, managing a broad portfolio of vehicles for International and Local customers.

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