In the second half of March, after the emergency state related to the spread of COVID19 was declared, the total amount of transactions at telenor.bg was double, compared to the first half of the month, and the orders with a new subscription marked almost triple growth. The most popular product in the period were smartphones, and among the accessories, the most orders were for smart watches, smart bands and wireless headphones.
Big growth is seen in all digital channels of the telecom, with over 50% growth of the daily active users of the MyTelenor mobile app for the two weeks after the emergency state was put in force, compared to the two weeks before that. Telenor also recorded the same increase of the monthly bill payments through MyTelenor, while the app continues to be among the most popular apps, both in Google Play and Apple AppStore.
After the emergency state was put in force, Telenor started its campaign calling for everyone to “Stay at Home”, part of which is a special portal on telenor.bg. Since the start of it, until the end of March, it was visited by more than 250 000 users and in the first days of the emergency state, Telenor’s website recorded doubled traffic, compared to usual.
Telenor takes various actions with which it aims to support its clients and provide them with opportunities to stay connected with their loved ones, to safely manage their businesses and to take care of themselves and their homes during isolation. Part of it is the new ”Stay Active and Positive” section, including useful and free video content with home workouts, useful tips, recipes, etc. This section is developed in partnership with Efficiency First Media OOD.
Telenor is a leading telecommunication services provider with more than 3 million active users in Bulgaria. As of August 1, 2018, Telenor Bulgaria, along with Telenor Hungary and Telenor Serbia & Montenegro are part of PPF Group. PPF Group invests in multiple market segments such as banking and financial services, telecommunications, mechanical engineering, biotechnology, insurance, real estate and agriculture. PPF Group’s reach spans from Europe to the USA and across Asia, owning assets worth over EUR 45 billion (as at 31 December 2018).