Lyubomir Alamanov wins prestigious IN2 SABRE EMEA Awards 2023

One of the most prestigious global awards for innovation in communications, the IN2 SABRE Awards, announced the winners of this year's competition for agencies, projects, campaigns, and professionals who distinguished themselves over the past year with their innovation in the communications business in Europe, the Middle East, and Africa. Lyubomir Alamanov, managing partner of SiteMedia Consultancy, won the award in the Innovator of the Year: Agency Winner category. The competition featured campaigns and specialists from communications agencies and companies such as BBDO, Edelman, FleishmanHillard, Burson-Marsteller, Hill+Knowlton, Novartis, Carlsberg, Honda, Pernod Ricard, Mastercard, Huawei, Allianz, Unilever, Ogilvy PR, LinkedIn, Heineken, Vodacom, Omnicom PR Group, Weber Shanwdick, and many others.

The recognition for Lyubomir Alamanov comes just two months after he was nominated for PR Leader for the entire world for the fifth consecutive time by the largest global organization of PR associations and agencies, ICCO (International Communications Consultancy Organization).

"Winning the prestigious Innovator of the Year: Agency Winner award once again demonstrates the high level of the communications market in Bulgaria and of Bulgarian PR agencies and specialists. The projects and campaigns we develop and implement are world-class, and we are now setting the trends for the sector's development. Communications are constantly evolving and increasingly taking their rightful place at the management level," said Lyubomir Alamanov, adding: "In times of global crisis such as today, when the future is uncertain, professional communication can save lives and bring societies together. Crisis management, change management, and communication of adaptation are no longer just an uncertain future, but concrete tools that we use to develop our market. It depends on each of us and on all of us as a community how hard we will work, how we will develop the field of communication, and even how we will fight fake news. Our potential is enormous, we just need to continue and show many more good practices and wonderful examples."

The award ceremony will take place on March 23, 2023, in Frankfurt, Germany.

Lyubomir Alamanov has been working in the field of communications for more than 20 years. During this period, he has managed projects for Coca-Cola, Microsoft, HP, Vivavom, BILLA, Heineken, Beiersdorf, Telenor, Lidl, Nestle, Siemens, and many others. The projects and campaigns he has participated in have won more than 100 Bulgarian and international awards. In 2016, he was named one of the most influential communications specialists in the field of Community Relations, and one of the most authoritative global communications media, PR News, included him in its annual list of professional innovators who have made an exceptional contribution to the development of the PR profession – 50 Game-Changers of PR for 2017. In 2018 The Holmes Report included him in its prestigious Innovator 25 EMEA 2018 list. And the world's largest organization of PR agencies and national associations, the International Communications Consultancy Organization (ICCO), nominated him five years in a row for PR Leader for the whole world in the prestigious Global Awards 2018, 2019, 2020, 2021, and 2022. PR News nominated him for CEO of the Year 2019 at the prestigious Platinum PR Awards, and his agency, SiteMedia Consultancy, was named Agency of the Year 2019 worldwide. Lyubomir Alamanov is a co-founder of the Bulgarian Association of PR Agencies (BAPRA) and its first Chairman of the Board of Directors. He is a member of the Bulgarian Public Relations Society. He is one of the founders of the Center for Analysis and Crisis Communications.