Heineken® today unveiled its latest brewing innovation: Heineken® Silver, a carefully brewed lager with an extra-refreshing taste. Heineken® Silver (4% abv) is brewed using an ice-cold lagering process at -1° Celsius. The result is a delightfully fresh and effortless beer with a crisp, subtle finish designed for modern taste preferences.
Heineken® Silver has been brewed with the same craftmanship as Heineken® original. That means the same star quality, natural ingredients, including Heineken®’s famous A-yeast and pure malt, as well as sustainably sourced barley that supports HEINEKEN’s wider commitments to Brew a Better World.
Heineken® Silver has been brewed with a ceaseless passion for quality by Heineken®’s Master Brewers, using the same beautifully simple, beautifully pure ingredients found in Heineken® original.
As Heineken® Silver is brewed at a colder temperature it is a crystal-clear, easy-to-drink beer, and this fact is cleverly reflected in the brand’s down-to-earth and relatable visual identity. Heineken®’s iconic green label has been refreshed, turning a new, cool, turquoise shade, setting Heineken® Silver apart from Heineken® original.
Bram Westenbrink, Global Heineken® Brand Director, HEINEKEN, said: “The history of Heineken® is a history of brewing excellence and innovation. As a brand, we work hard to keep a finger on the pulse of consumers’ changing preferences. That’s what inspired us to launch Heineken® 0.0 a few years ago, addressing skyrocketing demand for non-alcoholic alternatives. Heineken® Silver represents our next step on that journey, as we provide a more subtle, refreshing beer for a new generation of drinkers.”
Willem van Waesberghe, Global Craft and Brew Master at HEINEKEN, said: “Heineken® Silver is crafted with all the same pure, natural ingredients we know people love from our original recipe. But what sets Heineken® Silver apart is that it is carefully brewed using an ice-cold lagering process at -1° Celsius. The result is a delightfully refreshing, less bitter and easy-to-drink lager that will appeal to a new generation of beer drinkers and a broader range of taste palates. Heineken® Silver was brewed to be an all-round crowd pleaser that anyone can enjoy.”
Heineken® Silver is available for purchase in both on- and off-trade in different retail channels.